TOURISM CO-OPERATIVE MARKETING FUND 08/09
Trade & Consumer Shows
Implemented By Tourism Industry Association of the Yukon (TIA Yukon)

Online application form: Trade Funding Application

GOALS

The purpose of the Tourism Co-operative Marketing Fund (TCMF) is to assist in the marketing of Yukon tourism products and services from across the territory, to prospective visitors around the world.

Tourism Yukon's participation in this program will strengthen the Yukon brand image, help to showcase the territory in key target markets and assist in the growth of Yukon's economy.

To facilitate and encourage business, market and /or export-ready tourism businesses, First Nations, municipalities or organizations to partner with Tourism Yukon in the promotion of Yukon product.

 

OBJECTIVES

  • Stimulate and partner in targeted innovative programs
  • Increase visitation in all four seasons
  • Co-ordinate and leverage industry and Tourism Yukon's marketing efforts
  • Extend the reach and impact of the Department's marketing programs

Priority will be given to marketing activities that:

  • Target key markets as identified in the 2008-2009 Tourism Yukon Strategic Plan
  • Increase visitation
  • Promote increased planning of overnight stays and extend length of stay

Intended outcomes of the TCMF include:

  • Enhanced Yukon Brand recognition
  • Increased tourism revenues
  • Increased number of visitors
  • Increased length of stay

 

PROGRAM REQUIREMENTS AND CRITERIA

Eligible Applicants

  • Yukon business, market and/or trade-ready tourism businesses, municipal tourism marketing bodies and non-government tourism organizations.
  • Yukon tourism businesses featuring Yukon product

A Yukon Business Must:

  • Applicants must be in good standing with Government of Yukon Corporate Affairs Branch and the Yukon Worker’s Compensation Health and Safety Board
  • Applicants must provide proof of Liability Insurance and if applicable, a Wilderness Tourism License
  • Have all required licenses and registrations in place
  • Employ Yukon residents
  • Own/lease property necessary for the business
  • Have all government loans in good standing
  • Be business, market and/or trade ready

Project Cost Sharing

  • Individual businesses are eligible for 50% funding of eligible costs to a maximum of $25,000
  • Destination Management Organizations (DMOs) are eligible for 50% funding of eligible costs to a maximum of $75,000.
  • Funding will be provided upon completion of contract requirements

Eligible Project Costs May Include But Are Not Limited to:

  • Approved consumer shows, trade shows and/or MC& IT shows.
    • 50% of air transportation to/from the destination to the maximum of a 14 day advance flight or;
    • 50% of ground transportation to a maximum cost equivalent to a 14 day advance purchase flight
    • 50% of accommodation in trade or consumer show destination for the duration of the event
    • 50% of Event Registration
    • 50% of Booth rental incidentals i.e. electricity, carpet rental, etc
    • 50% of Sponsorship Events (DMO's only)
  • Participation in Sales Missions led by an approved Destination Marketing Organization to key geographic markets as noted in the 2008-2009 Tourism Yukon Strategic Plan. Eligible costs include:
    • 50% of transportation costs to/from the destination to a maximum cost of a 14 day advance purchase flight
    • 50% of car rental costs within destination (including fuel-receipts required)
    • 50% of meeting room rental in destination
    • 50% of accommodations cost in destination to a maximum of $200 CDN per night for up to five nights.
  • Sales calls for tourism businesses to key geographic markets as noted in the 2008-2009 Tourism Yukon Marketing Strategy. Eligible costs include:
    • 50% of meeting room rental in destination
    • 50% of car rental costs in destination up to a maximum of seven days or;
    • 50% of ground transportation in destination up to $100/day maximum of seven days (ie. Taxi, bus, subway, etc - receipts required)
    • 50% of accommodation costs in destination up to a maximum of $200 CDN per night for up to seven nights.
  • Travel for bid presentations to secure events (Sporting, meeting or conventions). Events must be sanctioned by the Yukon Convention Bureau, be feasible within the infrastructure of the Yukon and have secured financial commitments in place for hosting in advance of the bid presentation or submission.

Ineligible Project Costs May Include But Are Not Limited to:

  • Administration costs such as office equipment, telephone charges, internet access, clipping services, 1-800 numbers, translation, etc.
  • Production creation and development costs of CD-ROMS, websites, display booths, brochures, logos, business cards, posters, per diems (meal allowance), out of territory vehicle rentals (except in the case of sales calls or missions), parking, airline bonus points, site inspections
  • Projects, events and activities already completed.
  • GST

Duration of Project

Projects must have a start and end date specified within the proposal. All projects must be completed by March 31, 2009. Projects will not be deemed complete without submission of final financial report in a form acceptable to TIA Yukon and Tourism Yukon. (Some exceptions do exist, please contact coordinator Corrie Gallienne for further coordination.)



APPROVAL OF PROPOSALS

  • Applications to the TCMF will be reviewed by the TIA TCMF Coordinator to ensure that all the requirements are met.
  • Once all requirements are met to the satisfaction of the TIA TCMF Coordinator, completed proposals will be forwarded to the TCMF Committee for review.
  • Completed proposals to the TCMF will be reviewed in priority of receipt.
  • Incomplete applications will not be accepted for committee review until they are completed in full.
  • Applicants should allow for 15 working days for final decision on their completed proposal.
  • Applications recommended for approval by the TCMF committee will be forwarded to the CEO of TIA Yukon.

 

OTHER REQUIREMENTS:

  • Applicants are not permitted to utilize Yukon Government resources for their 50% equity share for TCMF eligible projects.
  • Successful applicants must sign a contract with the TIA Yukon related to the project. The contract will outline the obligations and timelines of each party.
  • Reporting requirements must be completed and returned in accordance with the terms and conditions of the contract before funds will be released.
  • Activities not included in the application agreement are not eligible for funding. Any additional activities the applicant would like to incorporate into their agreement must be approved by TIA Yukon before funding will be eligible.
  • Tourism Yukon may request access to the leads generated from projects for research purposes only.

REPORTING REQUIREMENTS

  • All records and invoices related to the project including project results and leads must be submitted for review and audit by assigned TIA Yukon staff, Tourism Yukon staff or auditors.
  • Payment will only be made when final reports are completed in full and in a form acceptable to TIA Yukon and Tourism Yukon.

 

 

Online application form: Trade Funding Application