TOURISM CO-OPERATIVE MARKETING FUND
The Tourism Co-operative Marketing Fund is designed to assist tourism businesses, First Nations governments, municipalities and organizations to market their Yukon tourism product. It makes funding available to market-ready or export-ready businesses and groups.
Projects must meet equity requirements and may include new marketing initiatives or industry trade and consumer show marketing. Individual businesses are eligible for 50% funding to a maximum of $25,000. Partnerships, and Destination Mangement Organizations (DMOs) are eligible for 50% funding to a maximum of $75,000. |
2008-09 TCMF FREQUENTLY ASKED QUESTIONS
Q. How many projects is my organization eligible to apply for under the TCMF?
A. There is no maximum on the number of projects you can apply for in a year. Proposals will be judged on their complementary value that support department marketing strategies; their potential to increase revenues; to increase visitation to a community; extend the length of stay of visitors and the potential to increase tourism spending within a community or region.
Q. Will there be cash up front upon approval of a proposal?
A. Once an application has been approved for a marketing project and an agreement signed with the department, payment will be made in three installments: 50% upon signing of the agreement, 40% upon receipt of an interim report, and 10% upon completion of the project including a financial report in a form acceptable to Yukon Tourism. Applicants must retain all receipts and proof of purchased services applicable to the project. Contracts for Trade and Consumer shows are not paid out until the project has been completed and reported.
Q. Can a group of organizations get together and submit a joint proposal under the TCMF?
A. Yes. However, a lead organization for the group must be appointed. This lead organization must be a Yukon based business exclusively featuring Yukon product. The lead will communicate with the department and act on behalf of the group for the project. It is strongly recommended that participating organizations draft a partnership/operating agreement among themselves. All businesses participating in a joint proposal are required to provide a financial contribution to the project. Joint proposals are not eligible for Trade and Consumer shows.
Q. What costs will the fund NOT cover?
A. The fund will not cover administration costs such as office equipment, telephone charges, internet access, website optimization, clipping services, 1-800 numbers, translation, production creation and development costs of CD-ROMS, website optimization, display booths, per diems, brochures, logos, business cards, posters and GST.
Q. What publications can I advertise in?
A. Publications that target prospective visitors in the planning stage and fall within the parameters of the Tourism Marketing Plan and Strategy. Advertising in Travel Guides are also eligible.
Q. Are creative costs covered?
A. Creative costs are ineligible.
Q. What costs are covered for in-bound media/trade fams?
A. The fund will cover transportation costs to/from the Yukon. If driving, mileage costs will be calculated at 61.0 cents per kilometer but will only apply if lower than pre-booked airfare in economy seating. FAM activities and accommodation costs are also eligible. All media must have a signed publishing contract or a reasonable guarantee that their Yukon article will be published.
Q. How much money can I get from the TCMF?
A. Each individual business is eligible for up to $25,000 total between the Marketing Project and Trade and Consumer show portions of the fund regardless of the number of applications. Each partnership is eligible for up to $75,000 total between the Marketing Project and Trade and Consumer show portions of the fund. Destination Management Organizations (DMOs) are eligible for a total of $75,000.00 for all applications to the Marketing Project and Trade and Consumer show portions of the fund.
Q. My organization has received money from another Yukon Government fund – can I use this as equity for my TCMF Application?
A. No, funding received from any Yukon Government source including Contribution Agreements is ineligible as equity.
Tip: If applying to the TCMF for more than one project.
Create yourself a word document that responds to the application questions and save on your computer. When pulling up a new application on-line, cut and paste from your saved document your general information responses into the appropriate fields on the on-line form. Now, all you have to do is type in the new project details and budget information into the on-line application. |
