ARE YOU READY TO TAKE YOUR PRODUCT TO MARKET?

New this year is “Business, Market and Trade Ready” – eight simple questions, which all applicants must complete to qualify for funding. These questions are being implemented in response to requests from Yukon’s tourism industry to enhance the competitiveness of Yukon’s tourism industry. For more information please contact Tourism Yukon at (867) 667-5036 or email Shannon.mcnevin@gov.yk.ca

Answer yes or no to the following questions.

Does your business:

1. Maintain a good standing of all applicable licenses, insurance and legislative requirements?
 Yes   No 

2. Have marketing materials such as a brochure, rack card or website?
 Yes   No 

3. Provide a contact telephone number or e-mail contact year round?
 Yes   No 

4. When closed for the season, provide an automated response through voice mail, e-mail or website?
 Yes   No   Not Applicable 

5. Have a published consumer billing, payment and cancellation policy?
 Yes   No 

6. Have a published trade-oriented billing, payment and cancellation policy for receptive/inbound tour operators and outbound/international tour operators?
 Yes   No 

7. Have been market-ready for at least one year, or have successfully operated a tourism business working with the travel trade and with a proven track record for safe and professional operation?
 Yes   No 

8. Offer wholesale (net) rates to receptive/inbound tour operators and outbound/international tour operators throughout the negotiated time period and provided at least one year in advance of the selling season?
 Yes   No 

The following questions help us establish whether your business is ready to sell to consumers and booking or travel agents.

Do you have all of the required insurance, licenses and certificates? (Provide a list with all policy and license numbers.)

Do you have a current membership in a related tourism association?
Please check off all that apply.

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MARKETING INITIATIVE

Proposed Project Describe the project.

Does this project involve a partnership? (Partnerships are defined as more than one business participating in a joint proposal that involve cash financial contributions by all partners.)  Yes   No

If yes, please list partners.

Project Management Who will manage the project? Include a detailed schedule of key dates for project delivery and completion.

SUPPORT OF STRATEGIC MARKETING PLAN:

Describe how the project achieves the following:

a. Directly supports, extends or expands upon the Tourism Yukon Marketing and Strategic Plans. A copy of this report can be found at www.travelyukon.org

b. Contributes to developing Yukon as a visitor destination.

c. Increases the visitation yield and length of stay.

EXPECTED PROJECT RESULTS:

What are the expected results of the project including Return On Investment (ROI). (Profit Projection minus Total Investment equals your profit then divide profit with your total investment equals ROI, e.g. $1200 project profit minus $1000 total investment = $200 profit; $200/$1000 = 0.20 or 20% ROI.)

How you will measure the expected results from your marketing project? Detail the appropriate method for evaluation/measurements, e.g. percentage of sales increases, website unique visits, lead generation, etc.

Please Note - While every effort will be made to fund qualified applicants, financial support of what appears to be a qualified project is not guaranteed. Be sure to discuss your project/application in detail with the TCMF Program Coordinator.

Provide here, any additional information you think might assist the TCMF program coordinator with the evaluation of your project application.

TCMF MARKETING PROJECT BUDGET INFORMATION (DO NOT INCLUDE GST): Note: Please DO NOT press “ENTER” while you are filling out this table! Use the TAB button or MOUSE to move from field to field. (If you accidentally do press “ENTER”, use the browser’s back button to return to this form and complete the application.)

Supplier or Partner Project Component Cash Equity (min 25%) Total Project Costs (excluding GST) Applicant Contribution (50% of eligible costs) TCMF Contribution (50% of Total eligible costs) Totals

Budget Comments

TOURISM CO-OPERATIVE MARKETING FUND 08/09

SUPPLIER QUOTATION I

Supplier

Supplier Contact

Supplier Email

Supplier Phone             Supplier Fax

Brief Description of Product/Service Being Supplied:

Quoted Price     Excluding GST.

Comments:

SUPPLIER QUOTATION II

Supplier

Supplier Contact

Supplier Email

Supplier Phone             Supplier Fax

Brief Description of Product/Service Being Supplied:

Quoted Price     Excluding GST.

Comments:

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SUPPLIER QUOTATION III

Supplier

Supplier Contact

Supplier Email

Supplier Phone             Supplier Fax

Brief Description of Product/Service Being Supplied:

Quoted Price     Excluding GST.

Comments:

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SUPPLIER QUOTATION IV

Supplier

Supplier Contact

Supplier Email

Supplier Phone             Supplier Fax

Brief Description of Product/Service Being Supplied:

Quoted Price     Excluding GST.

Comments:

This form is supplied simply as a convenience to the supplier and the applicant. It is not meant to be a binding agreement.

STATEMENT BY APPLICANT On behalf of and with the authority of the applicant, I certify that: the information given in support of this application for assistance is true, correct and complete in every respect; applicant is aware that the information contained herein can be used for the assessment of project eligibility and for statistical reporting; the applicant understands that the information contained in this application or submitted to the department in connection with the application is subject to disclosure under the territorial Freedom of Information and Protection of Privacy Act; the applicant accepts sole responsibility for the expenditure of all funds awarded; the applicant has read and understands the information contained in the Application Form; and successful applicants will be required to enter into a legal agreement with the Department regarding expenditure of funds, as per the YTG Financial Act. If this is a partnership each representative must sign the application form.

*I agree to the terms and conditions as outlined in the above Statement by Applicant with respect to this Application form.

Yes No

Note: Once you submit your application a copy will be forwarded to the TCMF coordinator and to the e-mail address provided in this application. Your application is vulnerable to unauthorized access while it is being processed on this website. However, it is secure against unauthorized access once our email system has received it.